The New Primal // Beef Thins

As The New Primal's placement expanded across the country, so did its lineup of portable protein. Tender meat sticks found rockstar status among previously jerky-shy snackers. Then a scaled-down size (with whimsy-ed up packaging) of the famous meat sticks put tasty Snack Mates into little hands. And with the introduction of cooking sauces, The New Primal even found a way to bewitch vegetarians with its impossibly healthy flavor profiles. Moving along an intentional but organic trajectory, the young company continued to uncover ways to feed better snack-seeking carnivores, tiny-fingered omnivores, and prep-weary herbivores. Today, with conscientious and patient innovation, The New Primal aims to offer compelling ways to get more hands in the kitchen and hearts around the table. As those hands and hearts join in sharing a meal, the Founder encourages everyone to make a "Return to the Table."