Wild 'N Wise
We are a group of natural food enthusiasts and healthy food lovers based on Loveland, Colorado. Our mission is to keep people healthy wherever they are or whatever their dietary needs might be by eating truly nutritious food without compromise. We believe that 100% healthy food should be more conveniently accessible away from the kitchen. We also believe specialty needs grocery shopping should be simple and easy. Please come and feed off our next generation food movement!
Growing up in the Czechoslovak Socialist Republic, now known as Czech Republic, meant growing up with a close connection to food for young Zora. This wasn’t just because at the time there was little-to-no access to processed and pre-packaged foods, but also because Zora is the granddaughter of farmers! Both her maternal and paternal grandparents lived on farms complete with abundant gardens and small livestock as they were easy to keep. She and her brother spent many summers working hard harvesting the orchards, weeding the gardens, and mucking behind the animals.
When it was time to learn to cook, Zora was taught to walk out to the garden, gather the ingredients needed for your meal and begin prepping. There was no concept of running to the store to grab something quickly, it was all home-made, start to finish. This way of living has stuck with Zora and it’s what helped inspire our very first products: the BBQ Beef, Parmesan Beef, and the Chili Beef bar.
In 2012, Zora, Josh, their son Adrian and daughter Abby landed in Fort Collins after 9 years of living abroad in incredible places like Czech Republic, Poland, and Cambridge. It wasn't until they arrived in Fort Collins, CO that they were introduced to American “healthy snacks” for their long family hikes.
Zora quickly realized that these bars were all low protein, high sugar and she wanted something better for her and her family and soon she started making the infamous Meat & Veggie Bars. In 2014 Zora introduced the bars to the public at the farmers market near her house and the rest is history…
ShopAIP was inspired by, and based upon, the Paleo Auto-Immune Protocol diet.
We still use the Paleo, Auto-Immune Protocol Elimination Phase and its four stages of reintroduction as the guiding light of our store. We have added options like Whole30, low-Carb, low-FODMAP, and many other designations to continue to help our customers easily and quickly find the foods that are right for them.